Exponential growth and an enviable market position spurred Frontier to rethink and refine its visual presence, performance marketing strategy and brand elements in the lead-up to the company’s 20th anniversary. The project focused on bringing cohesion, flow and simplicity to brand touchpoints.

Logo Refresh
The Frontier logo was updated with a modern sans-serif typeface, creating a friendly and legible wordmark.

Website Development
A redesigned Wordpress website was built, mapping both the candidate experience and streamliing client service offerings. A secure, employee-only section was also built as a central repository for links to employee benefit information and the company’s timesheet app.

Performance Ad Campaigns
Several performance ad campaigns were created to drive new business lines, ESG engagement and promotion of Frontier’s consistent and nationally-awarded ‘Top 10 employer’ status.

The website saw a 35% increase in web traffic in the first three months post-launch, increasing to more than 60% one year post-launch. It resulted in a noticeable uptake in both candidate recruitment and client service requests.

All performance ad campaigns generated strong engagement and conversion rates due to Bermuda being a niche geographic area for ad targeting. Targeting was expanded for certain campaigns (i.e. Frontier’s post-secondary Scholarship Program) to reach Bermudian students studying overseas