Washed Ashore

Washed Ashore was the Wilder Institute/Calgary Zoo’s summer 2025 immersive outdoor art experience that brought the issue of ocean pollution to life through 15 larger-than-life sculptures — each made entirely from marine debris collected from ocean shores.

Integrated Campaign: Digital + OOH | On-Park Signage

  • This Alberta-wide campaign was done in two phases, bolstering awareness and excitement with a ‘coming soon’ OOH media blitz, and a multichannel digital campaign driving ticket sales and conversions throughout the exhibition’s 5-month run.

  • Creative Direction
    A

  • Campaign performance was strong, reaching a XX% across digital channels, with exceptional performance noted on the video assets for social. The campaign drove more than $XXX,XXX in ticket sales and XX,XXX unique visits to the zoo’s website while the campaign was in-market.

Client
Wilder Institute/Calgary Zoo

Role
Creative direction

Year
2025